{"id":20,"date":"2009-12-15T00:33:52","date_gmt":"2009-12-14T22:33:52","guid":{"rendered":"http:\/\/www.joanillo.org\/?p=20"},"modified":"2020-09-14T00:39:43","modified_gmt":"2020-09-13T22:39:43","slug":"wolkswagen-art-al-carrer","status":"publish","type":"post","link":"https:\/\/www.joanillo.org\/?p=20","title":{"rendered":"Wolkswagen: art al carrer"},"content":{"rendered":"<p>Una campanya publicit\u00e0ria de Wolkswagen a Su\u00e8cia ens mostra un bonic exemple d&#8217;art musical al carrer. Sota el lema de <em><strong>La Teoria Divertida<\/strong><\/em> suposo que el seg\u00fcent pas ser\u00e0 fer veure que conduir un cotxe Wolkswagen pot ser divertit. El que s\u00ed que realment \u00e9s divertit \u00e9s la idea: veure com una petita acci\u00f3 de carrer, ni que sigui una campanya de m\u00e0rketing, pot involucrar a milers de persones i animar-los a pujar per les escales en comptes de per les escales mec\u00e0niques. L&#8217;anomenen les <strong>Escales-Piano<\/strong>. En paraules de la campanya publicit\u00e0ria (<a href=\"http:\/\/www.TheFunTheory.com\">www.TheFunTheory.com<\/a> &#8211; <a href=\"http:\/\/www.Rolighetsteorin.se\">www.Rolighetsteorin.se<\/a>):<\/p>\n<blockquote><p>Podem fer que m\u00e9s persones pugin les escales a peu fent-ho de manera divertida? Creiem que la manera m\u00e9s f\u00e0cil de canviar el comportament de la gent a millor \u00e9s fer que ho facin amb diversi\u00f3. Tens alguna idea que utilitzi la diversi\u00f3 per canviar el comportament de la gent?<\/p><\/blockquote>\n<p>Sempre m&#8217;he imaginat espais p\u00fablics musicals, places interactives, jocs de m\u00fasica i llum. Fer l&#8217;espai p\u00fablic divertit i humanitzat. Aqu\u00ed en tenim un exemple bonic. A veure quan puc veure alguna cosa similar a la meva ciutat.<\/p>\n<p><object width=\"308\" height=\"250\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/2lXh2n0aPyw&amp;hl=es_ES&amp;fs=1&amp;\"><param name=\"allowFullScreen\" value=\"true\"><param name=\"allowscriptaccess\" value=\"always\"><embed src=\"http:\/\/www.youtube.com\/v\/2lXh2n0aPyw&amp;hl=es_ES&amp;fs=1&amp;\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"308\" height=\"250\"><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una campanya publicit\u00e0ria de Wolkswagen a Su\u00e8cia ens mostra un bonic exemple d&#8217;art musical al carrer. Sota el lema de La Teoria Divertida suposo que el seg\u00fcent pas ser\u00e0 fer veure que conduir un cotxe Wolkswagen pot ser divertit. El que s\u00ed que realment \u00e9s divertit \u00e9s la idea: veure com una petita acci\u00f3 de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,9],"tags":[],"_links":{"self":[{"href":"https:\/\/www.joanillo.org\/index.php?rest_route=\/wp\/v2\/posts\/20"}],"collection":[{"href":"https:\/\/www.joanillo.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joanillo.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joanillo.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joanillo.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20"}],"version-history":[{"count":2,"href":"https:\/\/www.joanillo.org\/index.php?rest_route=\/wp\/v2\/posts\/20\/revisions"}],"predecessor-version":[{"id":22,"href":"https:\/\/www.joanillo.org\/index.php?rest_route=\/wp\/v2\/posts\/20\/revisions\/22"}],"wp:attachment":[{"href":"https:\/\/www.joanillo.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joanillo.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joanillo.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}